Johan Lundgren. Introduction Answer (1 of 4): A number of these stakeholders can be Identified. Analytical cookies are used to understand how visitors interact with the website. Who are EasyJet stakeholders? - Heimduo Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story but lacking of traditional service. That resulted in heavy post-tax financial losses of 21.5million in February 2022. EASYJET PLC : Shareholders Board Members Managers and Company Profile [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Motivational and inspirational BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. Emissions trading [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Lorem ipsum dolor sit amet, consectetur. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? The organisation mainly expands through acquisitions 4. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. Competition He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) Weaknesses. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. (Coauthor(s): Premium Executive Summary 1 What are Stakeholders? Stakeholder Definition | ASQ It was claimed to possess improved fuel efficiency over contemporary airliners. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. easyJet's Strengths. This had a negative impact on customers, EasyJet has . [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. Low-cost carrier Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . Technological impacts 8 First choice brand and increasing customer loyalty. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. References: list Political Factors [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Also the product that airlines serve is a somewhat typical service. British Airways EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Future expansion 12 1. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. See Answer. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Easyjet Case Study. Total revenue ( million) 2,362.8 1,797.2 31.5%. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. As the employees watch the owners behaviour all the time. A shareholder can be a stakeholder. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. 3.2 Product and services 6 Airlines which fail to comply with strict, Premium All in all marketing is one of the most elements, Premium easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. and Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Its principal activities include airline operations and aircraft trading and leasing. easyJet. but lacking of traditional service. 1.4 Research objectives. They influence the companys decisions as they are the main say of it. 4 How does easyJet affect the environment? [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Quality Glossary Definition: Stakeholder. Stakeholder analysis Business ethics The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. easyJet At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. This method is incorporated into a strategy map that will form the basis for the development of a . All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium London Southend Airport owner plans to sell up after Covid losses Easyjet Plc. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi Busboy, Stakeholder analysis [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. EasyJet Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. 1st Business: Nike [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). British Airways [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). EasyJet plans to cut up to 30% of staff as Covid-19 hits demand The company has clearly identiable operational and marketing, Premium Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. should consider the following legal factors when exploring a new market. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Name: Doancan Yksel The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Direct or indirect. Other impacts 10 [53] It also announced its first annual loss during the 25 year history of the company. Development and justification of an Easy Jet strategy map. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". This cookie is set by GDPR Cookie Consent plugin. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Introduction These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. The 10 Types of Stakeholders That You Meet in Business Key aviation stakeholders discuss COVID-19 impact and recovery 3.1 Price 4 Since its launch the site had taken more than 800000 bookings by March 2000. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. An aerial view of SEN. Airline [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. These cookies will be stored in your browser only with your consent. Ryanair [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Ryanair Airline, Impacts of Tourism EasyJet company 1 [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Bennett. Conclusion 13 [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. gold coast shark attack video; giant schnauzer service dog for sale The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. for only $11.00 $9.35/page. Necessary cookies are absolutely essential for the website to function properly. EasyJet UK staff would continue to be based in Luton. Free EasyJet Essay Topic Generator. EasyJet under fire as flight chaos exposes carrier's operating model. We also use third-party cookies that help us analyze and understand how you use this website. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game References 16 Low-cost carrier [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. 1. 2. Most EasyJet Topics to Write about. Low-cost carrier EasyJet - Wikipedia Stock market When flights are cancelled, passengers are supposed to be reimbursed within one week. London airport is up for sale after airlines scrap flights Staffing and recruiting 10 Undoubtedly one of the key players in this progression was easyJet. [16] They later closed three of their bases. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. London Gatwick Airport EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. 1. Start a PESTEL analysis for the general business environment of EasyJet. In addition there are different levels of stakeholders: primary and secondary. Changing pictures of the political sphere have a deep impact on the aviation industry scene.